Women Get Fired Up!

New York City – For the first time, women own half the businesses in the U.S. and are set to equal men on the nation’s payroll. To celebrate the country’s largest-ever movement of women in the workforce, beauty inventor Poppy King has partnered with Count Me In For Women’s Economic Independence to launch a sheer fire engine red gloss – aptly titled FIRED UP – to help fuel the fires of women who are creating new jobs and leading the nation out of recession.

100 per cent of the profits from the sale of FIRED UP will go to Count Me In, the leading national not-for-profit provider of resources, business education, and community for women entrepreneurs.

Click here to read the full press release. . . (Adobe PDF)