Founder and President, Count Me In
Nell Merlino is an international expert and advocate for women’s leadership, business growth and empowerment. She is the creator of Take Our Daughters to Work Day, which has mobilized more than 20 million Americans to participate in a day dedicated to giving girls the opportunity to dream bigger about their future. The media regularly interviews Nell where she is responsible for the generation of over a billion media mentions drawing attention to the accomplishments and challenges faced by women and girls. Most recently, Nell launched Feminine Bias, an activist think tank dedicated to meeting economic, social and environmental challenges by building a female value chain.
Count Me In for Women’s Economic Independence, the leading national not-for-profit provider of resources for women to grow their micro businesses into million $ enterprises, was also founded by Nell Merlino in 2000. The organization’s programs include Make Mine a Million $ Business which she launched with Hillary Clinton and American Express in 2006, Urban Rebound, funded by the Walmart Foundation to help women owned businesses in distressed cities recover from the Recession and Women Veteran Entrepreneur Corps, founded with Capital One, serving women business owners from military families.
Internationally, Nell serves as a Judge for the Cartier Women’s Initiative Awards which identifies and supports young women entrepreneurs globally who are solving critical problems with their products. For Coca Cola, Nell has designed the pilot for Coke’s 5by20 women’s empowerment program in North America. Nell was also an integral part of Walmart’s Global Women’s Economic Empowerment program launch and currently sits on the Walmart Women-Owned Business Advisory Committee (WOBAC) helping the company spend $20 billion with women-owned suppliers by 2016. She was a member of the U.S. Department of State Advisory Committee on International Economic Policy (ACIEP), and served as a Pathways Envoy for the U.S. State Department to promote women’s business growth throughout South and North America during Hillary Clinton’s tenure as Secretary of State.
Nell is the author “Stepping Out of Line: Lessons for Women Who Want it Their Way in Life, in Love, and at Work” from Broadway Books, available on Amazon.